Get Your Frames & Lenses in Fort Smith

Adidas

Stylish affordable frames for both men and women. Built with that iconic Adidas design, these sunglasses exude performance and have a sporty flair to them. Superior technology focusing on providing a huge field of vision will leave you wondering why other brands are still around.

Anne Klein

Anne Klein has been synonymous with American style, creating clothes that are immediately recognizable for their sophistication, wearability, and, most of all, application to women’s lives. The world of Anne Klein has come to encompass women’s wear, accessories, eyewear, watches, legwear, and more.

Carerra

Since 1956, Carrera eyewear has been a staple for those who crave the thrill of an adventurous lifestyle. Designed with durability, authenticity, and detail in mind, Carrera frames can be worn with confidence, knowing you have technology and style on your side.

Cole Haan

Cole Haan combines elegance and innovation to create a signature line of eyewear for both men and women. These affordable frames provide their wearer with a confidence boost gleaned from their distinct style and sense of purpose.

Elliott Ives

Embrace the essence of classic craftsmanship and modern flair with Elliott Ives eyewear. Each pair exudes refined sophistication and impeccable attention to detail, making them an ideal choice for those who appreciate timeless style with a contemporary twist.

Evatik

Cloaked in an aura of mystery, EVATIK offers an eyewear expression that embodies the fusion of innovative design and technology. High-quality fabrications, lightweight materials, and unique applications result in a collection designed to keep you staring.

Flexon

Technologically advanced memory metal. Designed to stay in adjustment. More durable than other materials. A lightweight, comfortable, and extensive selection of styles.

FYSH

FYSH UK encourages you to express and embrace your individuality. Originally from Britain, our frames are inspired by the beauty of the sea and the latest trends, with fluid styling, brilliant colors, and creative textures that let your personality shine through.

Gant

Gant creates modern and top quality eyeglass frames that are rooted in American sportswear heritage. Vintage and contemporary designs are intermixed with contemporary and bold colors, resulting in a sophisticated collection of eyewear.

Guess

GUESS was established by the Marciano brothers, who, in 1981, left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim and eyewear. Guess, and their large array of sunglasses symbolize a young, sexy, and adventurous lifestyle.

Harley Davidson

With a passion for fulfilling dreams of personal freedom, Harley Davidson values the deep emotional connection created with their customers through their products, services and experiences.

J.Landon

J. Landon embraces a legacy of sophisticated style. Crafted with meticulous attention to detail, J. Landon's eyewear collections exude timeless design and modern luxury. Whether you prefer classic silhouettes or contemporary trends, J. Landon offers a perfect blend of quality and distinctive flair to elevate your everyday look.

Joe

The iconic fashion designer Joseph Abboud offers his take on the modern, youthful eyewear line showcasing his classic American style with frames targeted to men aged 25-34. Joe combines the perfect mix of style and quality using cutting edge materials with a sporty but masculine look that is unmatched by other brands.

Kate Spade

Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

Kensie

Since being created in 1994, Kensie has grown to be a globally recognized brand name that offers international styling, quality, and fabrications at affordable price points.

Kliik

For men and women who understand the connection between who they are and how they're perceived. Because style is about much more than just a look, it is an opportunity to make a statement.

Lacoste

Lacoste frames feature a relaxed elegance and unconventional chic style. Vibrant colors, striping, and texture comprise this iconic line of eyewear.

Lenton & Rusby

Introducing the Lenton & Rusby—a unique blend of innovative design and affordability. Our frames offer a stunning range of new shapes and colors, offering minimalist designs that cater to every family member. With trendy styles influenced by data-driven insights, our eyewear collection is not only visually appealing but also effortlessly wearable. Step up your fashion game without breaking the bank with our stylish and affordable frames from Lenton & Rusby.

Lily Pultizer

Eyewear that combines fresh color schemes with modern contemporary designs. Priced to match their quality and durability, Lilly Pultizer eyewear draws from the famous socialites brand, giving wearers a vibrant frame that will leave others talking.

Longchamp

Infused with Parisian style and alluring sophistication, Longchamps’ eyewear collection stands out for its unique mix of exclusive textures, iconic details, and singularly feminine shapes. Longchamp sunglasses are demure, yet expressive; perfect for the artist in you.

Maui Jim

Maui Jim is the fastest growing maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colors of the island scenery. Today, Maui Jim also produces stunning, high-quality ophthalmic frames.

Max & Co

Elevate your everyday look with Max & Co. eyewear. Our collection of sunglasses and optical frames goes beyond correcting vision; it's a statement piece. Bold yet feminine, unexpected yet effortlessly chic, Max & Co eyewear combines playful design with quality materials. Find unexpected color combinations, unique textures, and a touch of Italian flair that reflects the Max & Co spirit.

Max Mara

Created by Achille Maramotti to accentuate his clothing line, these frames feature the same cornerstone of modern fashion that made him famous. Sophisticated designs and cues from ready-to-wear fashion accessories are encapsulated throughout each pair.

Michael Kors

Available in both optical and sun, the Michael Kors Eyewear Collection ranges from cat-eyes to aviators and from oversized to understated. Innovative materials like reflective lenses and one-of-a-kind tortoise acetates with details like the brand's signature logo charm and chain-link detail. Each pair is irresistibly chic, evoking the brand's unique sensibility and incorporating rich accents from the designer's runway collections.

Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.

OAKLEY YOUTH

Oakley kids glasses offer boys and girls the quality and style of Oakley, the legendary eyewear brand known for unbeatable performance, unrivaled innovation and a unique design philosophy. Oakley Junior sunglasses and eyeglasses revisit the brand's most recognizable and iconic styles, delivering an unparalleled combination of looks, quality and reliability for your kids.

OTP

We're our One True Pair! OTP features modern structures and shapes for a fluid and weightless feel. Retro-inspired thin metal and translucent handmade acetate define the collection with a distinct color scheme of classic metallic trends paired with soft neutrals.

Pentax

In 1919, Pentax pioneered the field of SLR camera lenses with high-quality and innovative products. Today, Pentax is taking its innovation to new heights with the introduction of a series of skillfully crafted optical lenses.

Pucci

Pucci is a unique luxury brand, with a universe that is distributed worldwide, with boutiques and pop-ups based in select locations inspired by the founder’s collections – New York, Miami, Capri, Florence, Milan, Hong-Kong, Seoul, and others – comprised of ready-to-wear, accessories, sneakers, eyewear, lifestyle and not to mention - since 2017 – a unique junior line.

Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy frames. From celebrities to your friends, Ray-Ban is always a favorite.

Spyder

Superflex

From traditional to trendy, the Superflex collection boasts over 90 styles to choose from in a vast array of ladies', men's, unisex, and children's eyewear. An American brand with quality, selection, and style at the forefront, Superflex provides a frame selection for every member of the family at down-to-earth prices.

Superflex Kids

Children's' eyewear has to be simple and durable. Colors and designs that catch the attention of any young wearer are also a plus. The Superflex Kids line offers a level of design quality among the best in the industry. Features like flexible hinges and strong materials are standard on every pair.

Tom Ford

Tom Ford is the first true luxury brand of the 21st century and places a priority on delivering the highest quality product and the greatest standard of service.

Zeiss

ZEISS provides a broad performance spectrum in each lens category to best serve individual consumer needs.  Individualized premium ZEISS freeform lenses provide the highest degree of customization in lens design and the optimal visual experience.